Effects of illuminance and correlated colour temperature on emotional state and perception of Thai customers in clothing retail stores
Natthamol Phumchan Faculty of Architecture, Kasetsart University, Bangkok, Thailand Nuanwan Tuaycharoen Faculty of Architecture, Kasetsart University, Bangkok, Thailand DOI: https://doi.org/10.14456/apst.2022.102 Keywords: Illuminance CCT Emotional response Clothing retail Abstract Lighting is an important environmental factor that stimulates the emotional response of consumers, hence, promoting consumer’s purchase. This research focused on how the illuminance and correlated colour […]